Seven Icons, Unveiled One By One. Join The List

Akubra Hats

Share Your Story Share Your Story Summer Of Akubra Summer Of Akubra Master Hatters Master Hatters Road to Isa Road to Isa The Outback Club The Outback Club

YOUR CART

Your cart is empty

003 / 007

BUSHMAN


Beneath the bush where eucalypts sway,
for decades long it's held its way.
Worn by those who worked the land,
and shaped by every working hand.


HERITAGE COLLECTION

Beneath The Brim

Sam Rogers

From cattle stations to cutting-edge technology, Sam Rogers represents a new generation of Australians shaping the future while staying connected to the land.

While many teenagers were focused on school and sport, Rogers was teaching himself robotics, coding and artificial intelligence. His passion for problem-solving eventually led him to study mechatronics engineering while continuing to draw inspiration from the practical challenges faced by Australian farmers.


READ MORE

DISCOVER

NEW ARRIVALS

New
Bushman Bourbon Bushman Bourbon
BUSHMAN BOURBON Sale price$380.00
New
The Slim Dusty Graphite The Slim Dusty Graphite
THE SLIM DUSTY GRAPHITE Sale price$450.00
New
Fedora No.1 Whisky Fedora No.1 Whisky
FEDORA NO.1 WHISKY Sale price$380.00
New
Smoky Cape Bitter Chocolate Smoky Cape Bitter Chocolate
SMOKY CAPE BITTER CHOCOLATE Sale price$360.00
SHOP NOW

IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

EXPLORE YOUR STYLE

Brown felt cowboy hat with teardrop crown and wide brim, featuring dark leather hatband on neutral background Brown felt cattleman hat with leather band and teardrop crown on neutral beige background
CATTLEMAN FAWN Sale price$330.00
+4 More Colours
Brown felt cattleman hat with teardrop crown and black leather hatband on neutral beige background Brown felt cattleman hat with leather hatband and teardrop crown on neutral beige background
CATTLEMAN BRAN Sale price$330.00
+4 More Colours
Brown rabbit fur felt hat with wide brim and braided leather band on neutral beige background Brown felt cowboy hat with wide brim and braided leather hatband, displayed on neutral beige background
RIVERINA BRAN Sale price$350.00
+5 More Colours
Dark grey felt cattleman hat with leather hatband on neutral beige background Dark grey felt cowboy hat with leather hatband photographed at angle on neutral beige background
CATTLEMAN GRAPHITE GREY Sale price$330.00
+4 More Colours
Sand-colored felt hat with wide brim and braided leather hatband, photographed against neutral beige background Sand-colored felt hat with wide brim and braided leather band, photographed against neutral beige background
RIVERINA SAND Sale price$350.00
+5 More Colours
Rough Rider Light Sand Rough Rider Light Sand
ROUGH RIDER LIGHT SAND Sale price$350.00
+2 More Colours
Brown felt hat with wide brim and braided leather band photographed against neutral beige background Brown felt hat with wide brim and braided leather band, photographed against neutral beige background
RIVERINA LODEN Sale price$350.00
+5 More Colours
Sand-colored cattleman hat with teardrop crown and dark leather band on neutral beige background Sand-colored felt cowboy hat with teardrop crown and dark leather hatband on neutral beige background
CATTLEMAN SAND Sale price$330.00
+4 More Colours
SHOP COLLECTION
Rough Rider Light Sand Rough Rider Light Sand
ROUGH RIDER LIGHT SAND Sale price$350.00
+2 More Colours
Black cowboy hat with wide brim and braided band featuring small feather accent on neutral background Black felt cowboy hat with decorative feather band and wide brim photographed on neutral beige background
ROUGH RIDER BLACK Sale price$350.00
+2 More Colours
Brown felt cowboy hat with braided hatband and feather accent on neutral beige background Brown felt cowboy hat with cattleman crown, decorative feather hatband, photographed on neutral beige background
ROUGH RIDER BRAN Sale price$350.00
+2 More Colours
Rough Rider Loden Rough Rider Loden
ROUGH RIDER LODEN Sale price$350.00
+2 More Colours
Black western cowboy hat with colorful beaded hatband against neutral beige background Black felt cowboy hat with decorative beaded hatband and red accent dots, photographed against neutral beige background
BRONCO BLACK Sale price$350.00
Dusty Dawn Spice Dusty Dawn Spice
DUSTY DAWN SPICE Sale price$360.00
Archive
Sand-colored Western cowboy hat with teardrop crown and dark braided hatband on neutral background Light tan rabbit fur felt cowboy hat with teardrop crown, decorative hatband, and wide curved brim on neutral background
GOLDEN SPUR SAND Sale price$230.00 Regular price$350.00
Kiandra Loden Kiandra Loden
KIANDRA LODEN Sale price$330.00
View all
Traveller Bran Traveller Bran
TRAVELLER BRAN Sale price$320.00
+7 More Colours
Traveller Regency Fawn Traveller Regency Fawn
TRAVELLER REGENCY FAWN Sale price$320.00
+7 More Colours
Avalon Hazelnut Avalon Hazelnut
AVALON HAZELNUT Sale price$300.00
+2 More Colours
Leisure Time Regency Fawn Leisure Time Regency Fawn
LEISURE TIME REGENCY FAWN Sale price$330.00
+2 More Colours
Archive
Balmoral Natural Straw Balmoral Natural Straw
BALMORAL NATURAL STRAW Sale price$110.00 Regular price$170.00
Olive green felt fedora hat with braided leather band displayed on neutral beige background Dark olive green felt fedora hat with braided leather band and ventilation eyelets on neutral background
TABLELANDS BROWN OLIVE Sale price$330.00
+2 More Colours
Sand-colored felt fedora hat with brown leather band on neutral beige background, showing classic outback style Sand-colored felt cowboy hat with brown leather band and ventilation eyelets on neutral beige background
COOBER PEDY SAND Sale price$350.00
+4 More Colours
Archive
Traveller Black Traveller Black
TRAVELLER BLACK Sale price$210.00 Regular price$320.00
+7 More Colours
SHOP COLLECTION

FROM BUSH TO BEACH

STRAW COLLECTION

New
Nomad Extra Dark Toast Nomad Extra Dark Toast
NOMAD EXTRA DARK TOAST Sale price$240.00
New
Nomad Light Toast Nomad Light Toast
NOMAD LIGHT TOAST Sale price$240.00
New
Eyre Extra Dark Toast Eyre Extra Dark Toast
EYRE EXTRA DARK TOAST Sale price$240.00
New
Eyre Light Toast Eyre Light Toast
EYRE LIGHT TOAST Sale price$240.00
New
Cape Dark Toast Cape Dark Toast
CAPE DARK TOAST Sale price$260.00
New
Cape Light Toast Cape Light Toast
CAPE LIGHT TOAST Sale price$260.00
Archive
Balmoral Natural Straw Balmoral Natural Straw
BALMORAL NATURAL STRAW Sale price$110.00 Regular price$170.00
Byron Natural Straw Byron Natural Straw
BYRON NATURAL STRAW Sale price$170.00
VIEW ALL

OUR WORKSHOP

HANDCRAFTED IN AUSTRALIA

Since 1876

Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters

The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey

Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

STORIES OF AKUBRA

Beneath The Brim: Sam Rogers

Beneath The Brim: Sam Rogers

From cattle stations to cutting-edge technology, Sam Rogers represents a new generation of Australians shaping the future while staying connected to the land.

Read more
Beneath The Brim: Budjerah

Beneath The Brim: Budjerah

A proud Coodjinburra man from the Bundjalung nation, Budjerah is a young Indigenous Australian artist and songwriter from Fingal Head in northern New South Wales. He has quickly emerged as one of A...

Read more
Beneath The Brim: Lottie Rae

Beneath The Brim: Lottie Rae

Lottie Rae has become one of Australia’s most recognisable emerging artists, capturing the beauty, humour and identity of rural Australia through her vibrant creative style.

Read more
READ MORE

JOIN OUR COMMUNITY

Free $25 Express Shipping* on your first order. Sign up to receive exclusive updates and offers, early access to products, behind-the-brim stories and more.

JOIN OUR COMMUNITY