There is no doubt that Covid-19 has had a significant impact on our business, as I am sure it has had on you all.
We have been in business now for more than 140 years, navigated our way through two world wars, the great depression as well as the Spanish Flu pandemic. On each occasion my predecessors were forced to make difficult decisions to ensure the survival of our business. Today is no different.
I am mindful that post Covid-19 it will be vital that our business has survived and is well positioned to continue to supply our customers as you all return to some normality. Of course, I expect that business will be very different and it is difficult to predict how long this may well be the case. To this end and at the present time we are limiting our product range to our most popular styles. None of us know what the future looks like and these measures, supported by our Board of Directors and my family, are necessary to ensure we all eventually return to some normal trading conditions. Listed below are the styles and colours currently being produced.
What is crucial is that we all come out the other side of Covid-19 and continue to trade and support the Australian economy, just as we always have. There is no doubt this will be a long and hard road to navigate.
On the positive side we are already seeing a groundswell towards Australian made products.
As you all know Akubra is a family owned business, and my family continues to invest in Australia, our employees and our stakeholders. I ask for your understanding and support during these difficult times. Most importantly, I hope you, your families remain healthy amidst this current crisis.
Please note the Factory Store in Kempsey is closed until further notice due to COVID.
Managing Director - Stephen Keir