Is it a weathered old cattleman astride his horse, running his eye over the herd? Is it Crocodile Dundee? Is it Greg Norman, or Hugh Jackman? Is it a president of the United States or prime minister of Australia, wearing a grin as wide as the brim of their hat? Is it the curved font of the old logo, in faded bronze above the saddlery next door to the pub in that country town?
Akubra Handcrafted History goes behind the iconic name and explores the rich heritage of the five generations of family that have created the world’s greatest fur felt hat-making business.
This is not a business of quick fixes and the selfish search for profit. Instead, it has always been about an authentic, genuine love of making hats. This is a story of how hand-craftsmanship will always outshine fast fashion, and about how people still matter. These are simple notions in principle, but more than a century of effort has gone into putting them into practice at Akubra.
What do I think of when I think of Akubra? Today, the word Akubra makes me think immediately of family. Five generations have created a brand that is the envy of many and the admiration of most. Each new generation has built on the work of the previous ones, and together with their extended family of craftsmen, retailers and suppliers, they’ve done it the long way.
— Neil Montagnana-Wallace, Author of Akubra - Handcrafted History