PRESENTED BY AKUBRA
MOUNT ISA MINES RODEO 2025
Winding through the heart of Australia’s red earth, the journey to Mount Isa carries tales of hard work, camaraderie, and rodeo spirit where riders chase dreams, families reconnect, and towns come alive. As the dust settles on the 2025 Mount Isa Mines Rodeo, we’re sharing the story of The Road To Isa. From the arena to dirt roads, every hat tilted against the sun marked a moment in a story only the outback could write. Explore our range and find the one that will travel every dusty mile with you.
EXPLORE
THE RODEO EDIT
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
Rodeo Icon & Living Legend
BOB HOLDER
Born in 1931, Bob Holder is widely recognised as the world’s oldest competing professional rodeo rider. His journey began at age 14 when he forged a letter to enter a novice bronc ride at the Tumut Rodeo, and won. At 94 years old, Bob continues to inspire generations of cowboys and rodeo fans alike.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
STORIES OF AKUBRA
Through The Lens Of Ivana
Melbourne-based photographer Ivana, a former international model turned photographer brings a raw, honest beauty to her work, capturing stillness, light, and mood with a deep connection to the land...
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From The Heart Of The Land
In the wide, open country of rural Queensland, the Curr family property stretches beyond the horizon. Dusty tracks, endless fence lines, and long days spent in the saddle are just part of the rhyth...
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Exploring Japan
Denya Dean and Steve Keir V are avid travellers with a story as serendipitous as their adventures. Their paths first crossed in 2019 at Strand Hatters in Sydney, where Steve was working behind the ...
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