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Your Next Adventure Just Got Wilder


From the paddock to the backcountry. Built on Akubra’s working roots and made for getting further out, for a life untamed.


Master Hatters

IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

MEET THE ONES WHO ROAM

Beneath The Brim: Mick Fanning

Beneath The Brim: Mick Fanning

Three-time World Champion surfer Mick Fanning AO has spent a lifetime chasing waves, travelling the world and embracing life outdoors. Born in Penrith and raised on Australia’s Gold Coast, Mick’s c...

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Beneath The Brim: Courtney Eve White

Beneath The Brim: Courtney Eve White

Courtney Eve White is an Australian adventurer, filmmaker and long-distance endurance athlete who knows what it means to go the distance. Her journeys have taken her along some of the world's most ...

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Beneath The Brim: Oliver Foran

Beneath The Brim: Oliver Foran

From sea level to the summit of Mount Everest in just 50 days, Oliver Foran knows a thing or two about going further. The Australian adventurer and mountaineer cycled across India before continuing...

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Beneath The Brim: Angie Scarth-Johnson

Beneath The Brim: Angie Scarth-Johnson

Angie Scarth-Johnson has been pushing the boundaries of Australian sport climbing since she was seven years old. At just nine, she became the youngest person in the world to climb a Grade 31 route,...

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Beneath The Brim: Shaun Whale

Beneath The Brim: Shaun Whale

Few know Australia’s toughest tracks like Shaun “Shauno” Whale. As a key face of 4WD 24/7, Shaun has spent more than 20 years exploring remote country, tackling challenging 4WD tracks and sharing t...

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THE ART OF PERSONALISATION

MAKE IT YOURS

Bucking Bronc enamel pin with cowboy rider on black horse, gold clutch backing, displayed against tan background
Dark brown feather with blue iridescent tip on cream background, displayed vertically with black stem

STORIES OF AKUBRA

A Life In Rhythm At Yelvertoft Station

A Life In Rhythm At Yelvertoft Station

When the dust settles after each rodeo, the country settles back into its rhythm. The yards still need working, the cattle need tending, the season sets the pace. The days are early, and long. Fami...

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A Life In Rhythm In The Pilbara Region

A Life In Rhythm In The Pilbara Region

Life on the land has its own measure. It is found in the turning of the seasons, the rise and fall of the working day, and the instinctive routines that become second nature. It is a way of life Ak...

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Rodeo Rebels

Rodeo Rebels

There’s a certain kind of character you find around a rodeo. It’s in the dust that hangs in the air, the noise from the arena, the worn leather, the sun-faded colours and the people who wear their ...

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