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Your Next Adventure Just Got Wilder
From the paddock to the backcountry. Built on Akubra’s working roots and made for getting further out, for a life untamed.

Ultimate Traveller
Roam deeper into the wild. Take on rough tracks, remote country, hard weather and whatever the Australian outdoors throws your way. The Ultimate Traveller is made for those who want to push further and stay out longer.

Next Traveller
From sun-baked country to rugged coastlines, the Next Traveller is made for getting amongst the Australian outdoors. Made to pack light, head out and keep moving, with the freedom to go wherever the road takes you.

Traveller
For two decades, the Traveller has put Akubra’s working roots to roam outdoors. An easy-going adventure hat, with the same sense of utility, defined for generations. Made to be worn often, taken anywhere.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE YOUR STYLE

Three-time World Champion surfer Mick Fanning AO has spent a lifetime chasing waves, travelling the world and embracing life outdoors. Born in Penrith and raised on Australia’s Gold Coast, Mick’s c...
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Courtney Eve White is an Australian adventurer, filmmaker and long-distance endurance athlete who knows what it means to go the distance. Her journeys have taken her along some of the world's most ...
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From sea level to the summit of Mount Everest in just 50 days, Oliver Foran knows a thing or two about going further. The Australian adventurer and mountaineer cycled across India before continuing...
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Three-time World Champion surfer Mick Fanning AO has spent a lifetime chasing waves, travelling the world and embracing life outdoors. Born in Penrith and raised on Australia’s Gold Coast, Mick’s c...
Read more
Courtney Eve White is an Australian adventurer, filmmaker and long-distance endurance athlete who knows what it means to go the distance. Her journeys have taken her along some of the world's most ...
Read more
From sea level to the summit of Mount Everest in just 50 days, Oliver Foran knows a thing or two about going further. The Australian adventurer and mountaineer cycled across India before continuing...
Read more
Angie Scarth-Johnson has been pushing the boundaries of Australian sport climbing since she was seven years old. At just nine, she became the youngest person in the world to climb a Grade 31 route,...
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Few know Australia’s toughest tracks like Shaun “Shauno” Whale. As a key face of 4WD 24/7, Shaun has spent more than 20 years exploring remote country, tackling challenging 4WD tracks and sharing t...
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When the dust settles after each rodeo, the country settles back into its rhythm. The yards still need working, the cattle need tending, the season sets the pace. The days are early, and long. Fami...
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Life on the land has its own measure. It is found in the turning of the seasons, the rise and fall of the working day, and the instinctive routines that become second nature. It is a way of life Ak...
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There’s a certain kind of character you find around a rodeo. It’s in the dust that hangs in the air, the noise from the arena, the worn leather, the sun-faded colours and the people who wear their ...
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