THE [call] TO ADVENTURE
It's not about where you’re going, it’s about what you wear when you get there. This is a call to the ones who seek a life of adventure. For those who find beauty in utility and pride in tradition, and freedom in the wild.
Beneath The Brim
Every brim carries a story. Some are passed down, others have just begun.
In the days ahead, we’ll be introducing you to these legends, whose ties to Akubra run deep, in ways old and new.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
Built to Last
DESIGNED FOR ADVENTURE
Embark on a journey through Australia’s most iconic destinations. From mountain peaks to desert sands, take your Akubra wherever the adventure calls.
EXPLORE
ADVENTURE
STORIES OF AKUBRA
Beneath The Brim: Liam Swiderski
From bottle-feeding lambs to starring in our latest shoot, Liam’s life is anything but ordinary. This modern stockman is bringing rural grit and effortless style to the Akubra story.
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Beneath The Brim: Maddison Brown
Raised in the bush and shaped by runways, Maddison Brown blends sun safety with street style. Her Akubra is more than fashion—it’s family, function, and forever part of her story.
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Beneath The Brim: Bambi Northwood-Blyth
Bambi grew up in Melbourne, spending weekends winding down the Great Ocean Road to Lorne — where the beach, the bush, and the open air shaped who she is. Even now, living in New York, she’s drawn t...
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