Skip to content

Seven Icons, Unveiled One By One. Join The List

Akubra Hats

YOUR CART

Your cart is empty

005 / 007

R.M.


From campfire light to cattle call,
one bootmaker's mark now worn by all.
Shaped by hand and bush-born pride,
a legacy you wear outside.


Beneath The Brim

Rob Armstrong

Six generations of farming have shaped Rob Armstrong's belief that the future of Australian agriculture depends on hard work, resilience and ensuring people never lose sight of where their food comes from.

His story is one of legacy, purpose and an enduring commitment to the land. For Rob, producing food isn't just a livelihood, it's a responsibility he carries with pride. Through every season, he continues to advocate for the people and communities that are the backbone of rural Australia.


IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

STORIES OF AKUBRA

Beneath The Brim: Ash Zadow

Beneath The Brim: Ash Zadow

Life on a sheep and cattle station in South Australia has shaped Ash's deep connection to the Australian bush. Through her platform, Outback with Ash, she shares an authentic look at life on the la...

Read more
Beneath The Brim: Rob Armstrong

Beneath The Brim: Rob Armstrong

Six generations of farming have shaped Rob Armstrong's belief that the future of Australian agriculture depends on hard work, resilience and ensuring people never lose sight of where their food com...

Read more
Beneath The Brim: Michelle Payne

Beneath The Brim: Michelle Payne

From the dairy farms of regional Victoria to the biggest stage in Australian racing, Michelle Payne has built a career defined by resilience, determination and an unwavering connection to horses.

Read more