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Akubra Hats

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BUSHMAN


Beneath the bush where eucalypts sway,
for decades long it's held its way.
Worn by those who worked the land,
and shaped by every working hand.


Beneath The Brim

Sam Rogers

From cattle stations to cutting-edge technology, Sam Rogers represents a new generation of Australians shaping the future while staying connected to the land.

While many teenagers were focused on school and sport, Rogers was teaching himself robotics, coding and artificial intelligence. His passion for problem-solving eventually led him to study mechatronics engineering while continuing to draw inspiration from the practical challenges faced by Australian farmers.


IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

STORIES OF AKUBRA

Beneath The Brim: Michelle Payne

Beneath The Brim: Michelle Payne

From the dairy farms of regional Victoria to the biggest stage in Australian racing, Michelle Payne has built a career defined by resilience, determination and an unwavering connection to horses.

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Aquabumps x Akubra Bondi

Aquabumps x Akubra Bondi

Bringing together two iconic Australian brands connected by a shared appreciation for the people, places and stories that define this country, the Aquabumps x Akubra collaboration pays tribute to t...

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Beneath The Brim: Dirk Willem Fourie

Beneath The Brim: Dirk Willem Fourie

In an era dominated by fast fashion and fleeting trends, vintage menswear is making a powerful return. Few people embody this resurgence better than Dirk Willem Fourie, better known to his growing ...

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