Gifting has never been easier
Perfect if you're short on time or are unable to deliver your gift yourself. Enter your message and select when to send it.
Seven Icons, Unveiled One By One. Join The List

005 / 007
R.M.
From campfire light to cattle call,
one bootmaker's mark now worn by all.
Shaped by hand and bush-born pride,
a legacy you wear outside.

Beneath The Brim
Rob Armstrong
Six generations of farming have shaped Rob Armstrong's belief that the future of Australian agriculture depends on hard work, resilience and ensuring people never lose sight of where their food comes from.
His story is one of legacy, purpose and an enduring commitment to the land. For Rob, producing food isn't just a livelihood, it's a responsibility he carries with pride. Through every season, he continues to advocate for the people and communities that are the backbone of rural Australia.
DISCOVER
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE YOUR STYLE
FROM BUSH TO BEACH
OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

Six generations of farming have shaped Rob Armstrong's belief that the future of Australian agriculture depends on hard work, resilience and ensuring people never lose sight of where their food com...
Read more
From the dairy farms of regional Victoria to the biggest stage in Australian racing, Michelle Payne has built a career defined by resilience, determination and an unwavering connection to horses.
Read more
Bringing together two iconic Australian brands connected by a shared appreciation for the people, places and stories that define this country, the Aquabumps x Akubra collaboration pays tribute to t...
Read more