HANDCRAFTED [in Australia]
[Since] 1876
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
A TRIBUTE TO THE BUSH
THE AKUBRA BRUMBY
For 30 years, The Man From Snowy River Bush Festival has celebrated Australia’s rich bush history. Now, we mark this milestone with The Akubra Brumby—a tribute to the riders, stockmen, and storytellers who embody the grit and resilience of the land.
LEGENDS SERIES
THE OUTBACK CLUB
First released in 2008 to honour Lee Kernaghan being named Australian of the Year, The Outback Club wasn’t just another hat—it was a statement.
Named after one of Lee’s biggest hits, "The Outback Club," this hat became a symbol of resilience, mateship, and the heart of Australian country music. Worn on stage, featured on album covers, and embraced by country music lovers across the nation, the Outback Club Hat is a piece of history.
Don't miss your chance to own this special edition collector's piece, adorned with Lee's signature on every hat.
EXPLORE
AUSTRALIA'S MOST ICONIC HAT
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
CARE
MIND YOUR HAT
Designed For Explorers
Crafted For Adventure
Embark on a journey through Australia’s most iconic destinations. From mountain peaks to desert sands, take your Akubra wherever the adventure calls.
EXPLORE
ADVENTURE
STORIES OF AKUBRA
The Akubra Brumby Special Edition
As the dust settles on another unforgettable weekend in Corryong, Victoria, we tip our hats to a celebration that brought the heart of the high country to life. The 30th anniversary of The Man From...
Read more
Akubra x Jake Ross
Welcome to the new frontier. Where iconic craftsmanship meets contemporary artistry. Akubra is proud to present a limited edition collaboration with Australian artist, illustrator and designer Jake...
Read more
Lee Kernaghan’s Outback Club Hat
For fans of Australian country music and timeless craftsmanship, this is a moment to celebrate. Akubra is bringing back a true icon—The Outback Club Hat, famously worn by country music legend Lee K...
Read moreThe Akubra Brumby Special Edition
As the dust settles on another unforgettable weekend in Corryong, Victoria, we tip our hats to a celebration that brought the heart of the high country to life. The 30th anniversary of The Man From...
Read moreAkubra x Jake Ross
Welcome to the new frontier. Where iconic craftsmanship meets contemporary artistry. Akubra is proud to present a limited edition collaboration with Australian artist, illustrator and designer Jake...
Read more