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A Life In Rhythm

Life on the land has its own measure. It is found in the turning of the seasons, the rise and fall of the working day, and the instinctive routines that become second nature.

It is a way of life Akubra has long understood — hats made for the elements, the work and the journey, and shaped by the people who live them.


BUCKLE UP, YOUR HAT JUST GOT A NEW BEST MATE


Gear up for your next adventure. Discover new leather belts - designed tough, built to last. Australian made.

Icons Reimagined in Straw


Introducing the Riverina Straw and Rough Rider Straw. Two iconic Akubra silhouettes, now reimagined in a lightweight straw construction, expanding the Straw Collection with the same unmistakable character in a new form.


IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

STORIES OF AKUBRA

A Life In Rhythm In The Pilbara Region

A Life In Rhythm In The Pilbara Region

Life on the land has its own measure. It is found in the turning of the seasons, the rise and fall of the working day, and the instinctive routines that become second nature. It is a way of life Ak...

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Rodeo Rebels

Rodeo Rebels

There’s a certain kind of character you find around a rodeo. It’s in the dust that hangs in the air, the noise from the arena, the worn leather, the sun-faded colours and the people who wear their ...

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Presenting Partner Of The Mount Isa Mines Rodeo

Presenting Partner Of The Mount Isa Mines Rodeo

We’re deeply proud to announce that we’re the Presenting Partner of the 2026 Mount Isa Mines Rodeo, for the second year in a row, marking an iconic reunion of two enduring outback legends.

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