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150 YEARS IN THE MAKING
150 years of being part of the fabric of Australia. 150 years of Australian craftsmanship, skill, and tradition carried through generations of Master Hatters.
As Australia evolves, so do we. But the spirit behind every Akubra remains the same.
This year we celebrate 150 years of Australian resilience, heritage, and pride.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE OUR ICONS
BEST SELLERS
New
THE AKUBRA BRUMBY ACORN FAWN
Sale price$360.00
CATTLEMAN FAWN
Sale price$330.00
RIVERINA SAND
Sale price$350.00
ROUGH RIDER LIGHT SAND
Sale price$350.00
TRAVELLER BRAN
Sale price$320.00
COOBER PEDY SAND
Sale price$350.00
THE OUTBACK CLUB BLACK
Sale price$380.00
New
DUSTY DAWN SPICE
Sale price$360.00
HOW TO MAKE AN ICON
THE HANDCRAFTING OF AN AKUBRA HAT
Behind every Akubra hat is a meticulous 162-step handcrafted process, refined through generations of Australian craftsmanship.
From the first stages of forming and blocking through to trimming and finishing, each step plays a role in shaping the hat’s character, strength and style. Here are ten of the key stages that bring an Akubra to life.
YOUR FAVOURITE SHADE
BRAN
CATTLEMAN BRAN
Sale price$330.00
TRAVELLER BRAN
Sale price$320.00
RIVERINA BRAN
Sale price$350.00
ROUGH RIDER BRAN
Sale price$350.00
COOLABAH BRAN
Sale price$360.00
LEISURE TIME BRAN
Sale price$330.00
GOLDEN SPUR BRAN
Sale price$350.00
STORIES OF AKUBRA
Akubra X BxmBxm
From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.
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Lee Kernaghan And His Timeless Connection To Tamworth
Few artists embody the heart of Australian country music like Lee Kernaghan. Year after year, he returns to the Tamworth Country Music Festival, the undisputed country music capital of Australia, w...
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Country to Coast: Summer with Madeline Curr
In this bush-to-beach Q&A, Madeline reflects on the elements that link the country and the coast, the role of her Akubra in every setting, and how she brings her signature style wherever she goes.
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