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THE [call] TO ADVENTURE


It's not about where you’re going, it’s about what you wear when you get there. This is a call to the ones who seek a life of adventure. For those who find beauty in utility and pride in tradition, and freedom in the wild.


Beneath The Brim


Every brim carries a story. Some are passed down, others have just begun.

In the days ahead, we’ll be introducing you to these legends, whose ties to Akubra run deep, in ways old and new.

IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

OUR WORKSHOP

HANDCRAFTED IN AUSTRALIA

Since 1876

Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters

The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey

Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]

Built to Last

DESIGNED FOR ADVENTURE

Embark on a journey through Australia’s most iconic destinations. From mountain peaks to desert sands, take your Akubra wherever the adventure calls.

STORIES OF AKUBRA

Exploring Japan

Exploring Japan

Denya Dean and Steve Keir V are avid travellers with a story as serendipitous as their adventures. Their paths first crossed in 2019 at Strand Hatters in Sydney, where Steve was working behind the ...

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The Road To Isa

The Road To Isa

We’re deeply proud to announce that we’re the Presenting Partner of the 2025 Mount Isa Mines Rodeo, marking an iconic reunion of two enduring outback legends. Worn by generations of riders, ropers,...

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Beneath The Brim: Liam Swiderski

Beneath The Brim: Liam Swiderski

From bottle-feeding lambs to starring in our latest shoot, Liam’s life is anything but ordinary. This modern stockman is bringing rural grit and effortless style to the Akubra story.

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