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A Life In Rhythm
Life on the land has its own measure. It is found in the turning of the seasons, the rise and fall of the working day, and the instinctive routines that become second nature.
It is a way of life Akubra has long understood — hats made for the elements, the work and the journey, and shaped by the people who live them.
EXPLORE YOUR STYLE
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
BUCKLE UP, YOUR HAT JUST GOT A NEW BEST MATE
Gear up for your next adventure. Discover new leather belts - designed tough, built to last. Australian made.
Icons Reimagined in Straw
Introducing the Riverina Straw and Rough Rider Straw. Two iconic Akubra silhouettes, now reimagined in a lightweight straw construction, expanding the Straw Collection with the same unmistakable character in a new form.
DISCOVER

When the dust settles after each rodeo, the country settles back into its rhythm. The yards still need working, the cattle need tending, the season sets the pace. The days are early, and long. Fami...
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Life on the land has its own measure. It is found in the turning of the seasons, the rise and fall of the working day, and the instinctive routines that become second nature. It is a way of life Ak...
Read more
There’s a certain kind of character you find around a rodeo. It’s in the dust that hangs in the air, the noise from the arena, the worn leather, the sun-faded colours and the people who wear their ...
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