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DISCOVER BEST SELLERS IN
150 YEARS IN THE MAKING
150 years of being part of the fabric of Australia. 150 years of Australian craftsmanship, skill, and tradition carried through generations of Master Hatters.
As Australia evolves, so do we. But the spirit behind every Akubra remains the same.
This year we celebrate 150 years of Australian resilience, heritage, and pride.
OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE OUR ICONS
FROM BUSH TO BEACH

Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...
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From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.
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Few artists embody the heart of Australian country music like Lee Kernaghan. Year after year, he returns to the Tamworth Country Music Festival, the undisputed country music capital of Australia, w...
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Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...
Read more
From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.
Read more
Few artists embody the heart of Australian country music like Lee Kernaghan. Year after year, he returns to the Tamworth Country Music Festival, the undisputed country music capital of Australia, w...
Read more
In this bush-to-beach Q&A, Madeline reflects on the elements that link the country and the coast, the role of her Akubra in every setting, and how she brings her signature style wherever she goes.
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This summer, we honour the spirit of Australia through the way we wear it. From long days outdoors to golden evenings by the coast, summer is about effortless style shaped by the land, the season, ...
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