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OUR WORKSHOP

Master Hatters
Knowledge passed down. Over a century of craftsmanship. Our Master Hatters carry on the tradition of shaping each hat by hand, with quality at its heart. A skill refined through experience and patience over time.

Since 1876
Marking 150 years of Akubra. This year, every piece carries a commemorative stamp, honouring our heritage and creating a limited collector's piece of Akubra history to be treasured for generations to come.

Kempsey
Born in Australia. Made in Kempsey. Our home for over half a century, where skilled hands, time-honoured techniques and a deep respect for local ways continue to shape Australian hatmaking.
ICONS THAT LAST
Your Next Adventure Just Got Wilder
From the paddock to the backcountry. Built on Akubra’s working roots and made for getting further out, for a life untamed.

Ultimate Traveller
Roam deeper into the wild. Take on rough tracks, remote country, hard weather and whatever the Australian outdoors throws your way. The Ultimate Traveller is made for those who want to push further and stay out longer.

Next Traveller
From sun-baked country to rugged coastlines, the Next Traveller is made for getting amongst the Australian outdoors. Made to pack light, head out and keep moving, with the freedom to go wherever the road takes you.

Traveller
For two decades, the Traveller has put Akubra’s working roots to roam outdoors. An easy-going adventure hat, with the same sense of utility, defined for generations. Made to be worn often, taken anywhere.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE YOUR STYLE