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THE CROC
EXCLUSIVE TO AUSTRALIA
Where ancient beasts rule the river,
their jagged grin will make you quiver.
You'll learn your place in their habitat,
that's not a hat, that's a hat.

Beneath The Brim
Trent "Maxi" Maxwell
For more than two decades, Trent "Maxi" Maxwell has dedicated his life to protecting Australians. As a professional lifeguard on Sydney's iconic Bondi Beach and a firefighter, his career has been defined by service, resilience and staying calm under pressure.
Known to many through Bondi Rescue, Maxi represents a modern Australian spirit built on teamwork, humility and showing up when it matters most. Whether he's on the sand, on the fireground or in the community, his work reflects the values that have long been synonymous with Akubra.
DISCOVER
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE YOUR STYLE
FROM BUSH TO BEACH
OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

For more than two decades, Trent "Maxi" Maxwell has dedicated his life to protecting Australians. As a professional lifeguard on Sydney's iconic Bondi Beach and a firefighter, his career has been d...
Read more
Life on a sheep and cattle station in South Australia has shaped Ash's deep connection to the Australian bush. Through her platform, Outback with Ash, she shares an authentic look at life on the la...
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Six generations of farming have shaped Rob Armstrong's belief that the future of Australian agriculture depends on hard work, resilience and ensuring people never lose sight of where their food com...
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