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INTRODUCING TWO NEW ICONS
SMOKY CAPE & RANGER
New
SMOKY CAPE BITTER CHOCOLATE
Sale price$360.00
New
RANGER COFFEE
Sale price$380.00
New
RANGER SPICE
Sale price$380.00
Beneath The Brim
Tatyana Perry
Shaped by culture, community, and a deep connection to Darwin, Tatyana brings grounded confidence and effortless style to the launch of the new Urban Collection.
150 YEARS IN THE MAKING
150 years of being part of the fabric of Australia. 150 years of Australian craftsmanship, skill, and tradition carried through generations of Master Hatters.
As Australia evolves, so do we. But the spirit behind every Akubra remains the same.
This year we celebrate 150 years of Australian resilience, heritage, and pride.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE OUR ICONS
BEST SELLERS
CATTLEMAN FAWN
Sale price$330.00
RIVERINA SAND
Sale price$350.00
TRAVELLER BRAN
Sale price$320.00
DUSTY DAWN SPICE
Sale price$360.00
FROM BUSH TO BEACH
STRAW COLLECTION
New
NOMAD EXTRA DARK TOAST
Sale price$240.00
New
NOMAD LIGHT TOAST
Sale price$240.00
New
EYRE EXTRA DARK TOAST
Sale price$240.00
New
EYRE LIGHT TOAST
Sale price$240.00
New
CAPE DARK TOAST
Sale price$260.00
New
CAPE LIGHT TOAST
Sale price$260.00
BALMORAL NATURAL STRAW
Sale price$170.00
BYRON NATURAL STRAW
Sale price$170.00
STORIES OF AKUBRA
Beneath The Brim: Tatyana Perry
Emerging Indigenous model Tatyana Perry brings authentic heritage, culture, and grounded confidence to the forefront of Australian fashion. As the face of Akubra’s Urban collection, she embodies ef...
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Queen Mary of Denmark Returns Home In A Traveller
Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...
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Akubra X BxmBxm
From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.
Read moreBeneath The Brim: Tatyana Perry
Emerging Indigenous model Tatyana Perry brings authentic heritage, culture, and grounded confidence to the forefront of Australian fashion. As the face of Akubra’s Urban collection, she embodies ef...
Read moreQueen Mary of Denmark Returns Home In A Traveller
Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...
Read moreAkubra X BxmBxm
From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.
Read more
Lee Kernaghan And His Timeless Connection To Tamworth
Few artists embody the heart of Australian country music like Lee Kernaghan. Year after year, he returns to the Tamworth Country Music Festival, the undisputed country music capital of Australia, w...
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Country to Coast: Summer with Madeline Curr
In this bush-to-beach Q&A, Madeline reflects on the elements that link the country and the coast, the role of her Akubra in every setting, and how she brings her signature style wherever she goes.
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