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Kempsey


Not smooth like most, it dares to be rough,
a rarer craft, a little tough.
From years gone by, it's back once more,
a finish few have seen before.


Beneath The Brim

Stephen Keir V

As a sixth-generation Master Hatter, Stephen Keir V proudly carries forward his family's legacy at the Akubra Workshop in Kempsey. Leading fur felt production, he preserves the generations-old craftsmanship and traditions that have defined Akubra for 150 years.


Available At Mount Isa Mines Rodeo 7—9 August

Limited Edition Merchandise

Shop the commemorative Tshirt, Cap and Poster at the rodeo this weekend, before they're released online soon as Akubra Online Exclusives.

IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

STORIES OF AKUBRA

Presenting Partner Of The Mount Isa Mines Rodeo

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We’re deeply proud to announce that we’re the Presenting Partner of the 2026 Mount Isa Mines Rodeo, for the second year in a row, marking an iconic reunion of two enduring outback legends.

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Beneath The Brim: Stephen Keir V

Beneath The Brim: Stephen Keir V

As a sixth-generation Master Hatter, Stephen Keir V proudly carries forward his family's legacy at the Akubra Workshop in Kempsey. Leading fur felt production, he preserves the generations-old craf...

Read more
The Faces Of The Farm At Byron Bay

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Meet the people behind The Farm at Byron Bay and discover how regenerative farming, locally grown produce and Australian craftsmanship come together under the shade of an Akubra.

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