Gifting has never been easier
Perfect if you're short on time or are unable to deliver your gift yourself. Enter your message and select when to send it.
Seven Icons, Unveiled One By One. Join The List

004 / 007
BOBBY
Never far from the horse's side,
where grit and loyalty both reside.
Built for the man who stood so true,
and travels as Phar as he once knew.

Beneath The Brim
Michelle Payne
From the dairy farms of regional Victoria to the biggest stage in Australian racing, Michelle Payne has built a career defined by resilience, determination and an unwavering connection to horses.
As the first female jockey to win the Melbourne Cup, Michelle Payne became a defining figure in Australian sporting history when she rode Prince of Penzance to victory in 2015. But beyond the history-making moment lies something even more enduring: a deep respect for hard work, the land, and the horses that have shaped her life.
DISCOVER
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
EXPLORE YOUR STYLE
FROM BUSH TO BEACH
OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

From the dairy farms of regional Victoria to the biggest stage in Australian racing, Michelle Payne has built a career defined by resilience, determination and an unwavering connection to horses.
Read more
Bringing together two iconic Australian brands connected by a shared appreciation for the people, places and stories that define this country, the Aquabumps x Akubra collaboration pays tribute to t...
Read more
In an era dominated by fast fashion and fleeting trends, vintage menswear is making a powerful return. Few people embody this resurgence better than Dirk Willem Fourie, better known to his growing ...
Read more