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Your Next Adventure Just Got Wilder


From the paddock to the backcountry. Built on Akubra’s working roots and made for getting further out, for a life untamed.


MEET THE ONES WHO ROAM

Beneath The Brim: Mick Fanning

Beneath The Brim: Mick Fanning

Three-time World Champion surfer Mick Fanning AO has spent a lifetime chasing waves, travelling the world and embracing life outdoors. Born in Penrith and raised on Australia’s Gold Coast, Mick’s c...

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Beneath The Brim: Courtney Eve White

Beneath The Brim: Courtney Eve White

Courtney Eve White is an Australian adventurer, filmmaker and long-distance endurance athlete who knows what it means to go the distance. Her journeys have taken her along some of the world's most ...

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Beneath The Brim: Oliver Foran

Beneath The Brim: Oliver Foran

From sea level to the summit of Mount Everest in just 50 days, Oliver Foran knows a thing or two about going further. The Australian adventurer and mountaineer cycled across India before continuing...

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Beneath The Brim: Angie Scarth-Johnson

Beneath The Brim: Angie Scarth-Johnson

Angie Scarth-Johnson has been pushing the boundaries of Australian sport climbing since she was seven years old. At just nine, she became the youngest person in the world to climb a Grade 31 route,...

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Beneath The Brim: Shaun Whale

Beneath The Brim: Shaun Whale

Few know Australia’s toughest tracks like Shaun “Shauno” Whale. As a key face of 4WD 24/7, Shaun has spent more than 20 years exploring remote country, tackling challenging 4WD tracks and sharing t...

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IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

BUCKLE UP, YOUR HAT JUST GOT A NEW BEST MATE


Gear up for your next adventure. Discover new leather belts - designed tough, built to last. Australian made.