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The Akubra Rough Rider Bran isn’t just a hat—it’s a companion for the fearless. Made for those who chase horizons and carve their own paths, this hat blends practicality with signature Akubra style. Crafted for durability and comfort, this hat stands up to the elements while making a statement wherever your journey takes you.
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Pickup available at Kempsey Store
Usually ready in 24 hours
Rough Rider
$370.00
Bran
89 South Street
South Kempsey NSW 2440
Australia
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
89 South Street
South Kempsey NSW 2440
Australia
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Orders are shipped within 1-2 business days. Shipping costs are calculated at checkout. For more information view our delivery information here.
Australia: Startrack Express
Pick Up: Available at all Akubra stores.
New Zealand: Australia Post eParcel
International: DHL Express. All orders are shipped Delivered Duty Paid (DDP).
Returns are accepted within 60 days for exchange or store credit. Refunds are not available for change-of-mind returns except where required by applicable consumer law. Customers residing in the European Union may have additional statutory withdrawal rights.
For more information, please view our Returns Policy.
You can request your return via our Returns Portal.
For all customer care enquiries including online orders, product queries, please contact our support team.
Call or SMS: 1800 AKUBRA or +61 440 136 027
Email: online@akubra.com.au
Live Chat: Monday to Friday 8:30am - 4:30pm
We're closed on weekends & public holidays.
Discover hat care instructions, from cleaning to storage, and find quick answers to frequently asked questions here.
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When you choose Afterpay at checkout, you’ll get the option to buy now and pay later for your purchase. It’s easy, safe to use, and you’re always covered by Afterpay's Buyer Protection. First-time customers will need to register with Afterpay and provide payment details. If you’re a returning customer, simply log in. Afterpay is an independent payment company, and Akubra Hats has no influence over whether your payment will be accepted.
The better way to pay. Make it easier to pay with ZipPay. First time customers will need to apply for credit limit and provide details for verification. If you’re a returning customer, simply log in. Zip Money is an independent payment company, and Akubra Hats has no influence over whether your payment will be accepted.
Overall rating: 4.9534883 / 5 from 43 reviews.
The Akubra Rough Rider Bran hat is praised for its durability, comfort, and stylish design. Customers appreciate its quality and find it a perfect companion for adventurous journeys.
Review topics: ["size","fit","quality","hat","delivery","rough rider","ordering","akubra","service","staff","colour"].
"Love my Akubra , great fit, made for adventures. Wore it on my hikes through the Snowy mountains."
"The Rough Rider was exactly what I was expecting. Top quality and looks amazing. All my other Akubra’s are a size 57 however the Rough Rider fits about size larger on my head. It should shrink with a bit more wear and fit perfectly."
"Stylish, tough, classic, and built for real life. Holds its shape, handles the sun, dust, and whatever else you throw at it. Comfortable from day one and only gets better with wear. My daughter’s got one too — she wears it to rodeos, barrel racing, even the beach — and it handles it all. Proper Aussie gear — no fuss, just does the job."
"Absolutely fabulous hat. Wonderful craftsmanship. Truly an exceptional piece. It's quality is impeccable, the colour is rich and the hat is the perfect size for me. This hat is worth every penny. I only bought again because my last Akubra lasted me 20 years this is the replacement. So cheers, here's to 20 more."
"Gorgeous shade of brown. Fit true to size. Workmanship speaks for itself. Highest of quality - you get what you pay for and worth every cent."
"As a horse breaker/trainer I wear my Akubra 6 days a week . They are part of my everyday wardrobe. They last 5-6 years before being replaced by the next one. They are part rough rider is a great hat👍"
"Love the rough rider. Fit and shape 👍"
"Fit well and looks good"
"👌"
"Great quality, very stylish for you boys!"
HERITAGE
Founded in Tasmania by Benjamin Dunkerley in 1876, the Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
PROVENANCE
Born in Australia. Made in Kempsey. It takes 6 weeks to make an Akubra hat, there are 162 steps in the process, passing through 60 pairs of hands.
QUALITY
Handcrafted from the finest materials. Rabbit fur felt is an inherently strong and water resistant fibre, designed to withstand the harshest of environments.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
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