Explore Stories of Akubra: People, Places & Iconic Australian Spirit

STORIES OF AKUBRA

We bring to life the people and places that define our legacy, from the heartland’s stockmen to the fearless riders of the rodeo. It’s the thrill of the arena, the dust of the Outback, and the freedom of the open road, where a well-worn hat rests on the dash. Whether forging new paths or keeping traditions alive, these are the stories of resilience, hard work, and life lived under the brim of an Akubra.

Beneath The Brim: Dirk Willem Fourie

In an era dominated by fast fashion and fleeting trends, vintage menswear is making a powerful return. Few people embody this resurgence better than Dirk Willem Fourie, better known to his growing ...

Beneath The Brim: Sam Rogers

From cattle stations to cutting-edge technology, Sam Rogers represents a new generation of Australians shaping the future while staying connected to the land.

Beneath The Brim: Budjerah

A proud Coodjinburra man from the Bundjalung nation, Budjerah is a young Indigenous Australian artist and songwriter from Fingal Head in northern New South Wales. He has quickly emerged as one of A...

Beneath The Brim: Lottie Rae

Lottie Rae has become one of Australia’s most recognisable emerging artists, capturing the beauty, humour and identity of rural Australia through her vibrant creative style.

Beneath The Brim: Peter Stutchbury

Few Australian architects have shaped ideas of place and belonging like Peter Stutchbury. Known for creating spaces deeply connected to the Australian environment, his work is driven by a belief th...

Beneath The Brim: Tatyana Perry

Emerging Indigenous model Tatyana Perry brings authentic heritage, culture, and grounded confidence to the forefront of Australian fashion. As the face of Akubra’s Urban collection, she embodies ef...

Queen Mary of Denmark in an Akubra Traveller in Regency Fawn

Queen Mary of Denmark Returns Home In A Traveller

Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...

Akubra X BxmBxm

From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.

Lee Kernaghan And His Timeless Connection To Tamworth

Few artists embody the heart of Australian country music like Lee Kernaghan. Year after year, he returns to the Tamworth Country Music Festival, the undisputed country music capital of Australia, w...

Country to Coast: Summer with Madeline Curr

In this bush-to-beach Q&A, Madeline reflects on the elements that link the country and the coast, the role of her Akubra in every setting, and how she brings her signature style wherever she goes.

The Summer We Wore Akubra: From Bush To Beach

This summer, we honour the spirit of Australia through the way we wear it. From long days outdoors to golden evenings by the coast, summer is about effortless style shaped by the land, the season, ...

Discover The Heart Of Akubra

If you’re travelling along the Mid North Coast of NSW, there’s one stop you simply can’t miss: the Akubra Kempsey Store. Located in the birthplace of our iconic hat making, our Kempsey store stands...

When Australian Icons Meet

This summer, we’re proud to welcome Mick Fanning to the Akubra family. A true Australian icon whose spirit perfectly captures what our hats are all about. From the coast to the country, Mick embodi...

From Bush to Beach

Our straw hats are designed for those who value quality and authenticity — hats that offer both style and sun protection in equal measure. Each hat is handwoven with natural materials, so no two ar...

The Summer of Akubra

The bush and the beach might look worlds apart, but they’re cut from the same cloth. It’s about respect, for the land, the ocean, and the people tough enough to live by them.

The Gift Guide

Gifting an Akubra isn’t just giving a hat, it’s giving a piece of authentic Australian heritage. Our handcrafted Australian hats are iconic in style, made with care, and built to last a lifetime. W...

Rituals before the ride

At Mount Isa Mines Rodeo, the action doesn’t just begin when the chute gate swings open. It starts in the shadows of the arena, where the cowboys prepare for the raw chaos before their ride.

Bob Holder

At 94 years old, Bob continues to inspire generations of cowboys and rodeo fans alike.

Through The Lens Of Ivana

Melbourne-based photographer Ivana, a former international model turned photographer brings a raw, honest beauty to her work, capturing stillness, light, and mood with a deep connection to the land...

From The Heart Of The Land

In the wide, open country of rural Queensland, the Curr family property stretches beyond the horizon. Dusty tracks, endless fence lines, and long days spent in the saddle are just part of the rhyth...

Exploring Japan

Denya Dean and Steve Keir V are avid travellers with a story as serendipitous as their adventures. Their paths first crossed in 2019 at Strand Hatters in Sydney, where Steve was working behind the ...

The Road To Isa

We’re deeply proud to announce that we’re the Presenting Partner of the 2025 Mount Isa Mines Rodeo, marking an iconic reunion of two enduring outback legends. Worn by generations of riders, ropers,...

Brooke McIntosh

Athlete and mentor Brooke McIntosh wore her Akubra on a 14,200km run around Australia, connecting with communities, sharing stories, and raising awareness for mental health. From sunbaked plains to...

Beneath The Brim: Maddison Brown

Raised in the bush and shaped by runways, Maddison Brown blends sun safety with street style. Her Akubra is more than fashion—it’s family, function, and forever part of her story.

Beneath The Brim: Bambi Northwood-Blyth

Bambi grew up in Melbourne, spending weekends winding down the Great Ocean Road to Lorne — where the beach, the bush, and the open air shaped who she is. Even now, living in New York, she’s drawn t...

Beneath The Brim: Madeline Curr

Raised on cattle stations across Queensland, she’s the kind of cowgirl who can read a sky, shape a brim, and balance life between dirt roads and city lights.

The Akubra Brumby Special Edition

As the dust settles on another unforgettable weekend in Corryong, Victoria, we tip our hats to a celebration that brought the heart of the high country to life. The 30th anniversary of The Man From...

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