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The Next Traveller

For Life Outdoors


From the paddock to the backcountry. Built on Akubra’s working roots and made for getting further out. For rough tracks, hard country, long days, for a life untamed.

The Traveller, Reimagined


The Traveller has earned its place as one of Australia's most loved hats, carrying the same spirit of utility, durability and protection that has defined Akubra for generations. Born in the bush, made for hard work and built to endure the Australian outdoors.

Lightweight & Breathable

Straw Hats

Made for warmer days and wide-open country, Akubra straw hats bring lightweight comfort and natural breathability to every adventure. From the coast to the trail, they’re built to keep up.

Beyond The Bitumen

Made for the outdoors and trusted for generations, for over 150 years Akubra hats have been built to weather the elements. With superior sun protection, durable construction and design made to last, they’re ready for whatever the day brings.

MEET THE ONES WHO ROAM

Beneath The Brim: Mick Fanning

Beneath The Brim: Mick Fanning

Three-time World Champion surfer Mick Fanning AO has spent a lifetime chasing waves, travelling the world and embracing life outdoors. Born in Penrith and raised on Australia’s Gold Coast, Mick’s c...

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Beneath The Brim: Courtney Eve White

Beneath The Brim: Courtney Eve White

Courtney Eve White is an Australian adventurer, filmmaker and long-distance endurance athlete who knows what it means to go the distance. Her journeys have taken her along some of the world's most ...

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Beneath The Brim: Oliver Foran

Beneath The Brim: Oliver Foran

From sea level to the summit of Mount Everest in just 50 days, Oliver Foran knows a thing or two about going further. The Australian adventurer and mountaineer cycled across India before continuing...

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