LIVE THE [rodeo] SPIRIT
You don’t need to be in the arena to live the rodeo spirit.
From Mt Isa to your hometown, this season’s about honouring tradition, and looking the part.
As proud presenting partner of the Mt Isa Mines Rodeo kicking off this week, we’ve handpicked our most trusted Western styles just for you. Ready for the road, the paddock, or the grandstand, wherever you ride out the season.
THE RODEO EDIT
THE [call] TO ADVENTURE
It's not about where you’re going, it’s about what you wear when you get there. This is a call to the ones who seek a life of adventure. For those who find beauty in utility and pride in tradition, and freedom in the wild.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
From the Heart of the Land
A Western Legacy
In the wide, open country of rural Queensland, the Curr family property stretches beyond the horizon. Dusty tracks, working dogs, and long days spent in the saddle are just part of the rhythm of life. It’s a life built on tradition, shaped by the land, and carried forward through generations.
EXPLORE
WESTERN
STORIES OF AKUBRA
From The Heart Of The Land
In the wide, open country of rural Queensland, the Curr family property stretches beyond the horizon. Dusty tracks, endless fence lines, and long days spent in the saddle are just part of the rhyth...
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Exploring Japan
Denya Dean and Steve Keir V are avid travellers with a story as serendipitous as their adventures. Their paths first crossed in 2019 at Strand Hatters in Sydney, where Steve was working behind the ...
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The Road To Isa
We’re deeply proud to announce that we’re the Presenting Partner of the 2025 Mount Isa Mines Rodeo, marking an iconic reunion of two enduring outback legends. Worn by generations of riders, ropers,...
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