We’re deeply proud to announce that we’re the Presenting Partner of the 2025 Mount Isa Mines Rodeo, marking an iconic reunion of two enduring outback legends. Worn by generations of riders, ropers, and rodeo fans, Akubra has long shared the same unbreakable spirit that runs through Buchanan Park.

Now, after more than four decades, we are honoured to ride once again as the Official Hat of the Rodeo in a partnership forged in red dirt, rodeo grit, and generations of shared heritage.

Join us in Mount Isa from Friday 8 August to Sunday 10 August for a celebration of country, courage and community.

There are few places where the heartbeat of the outback beats louder than at the Mount Isa Mines Rodeo. In 2025, Akubra is proud to be the Presenting Partner of this legendary event.

From the red dust of Buchanan Park to the wide brims worn by generations of riders, ropers and rodeo-goers, Akubra has always stood side by side with Australia’s rural heart. This partnership isn’t new. It’s a powerful reunion of two outback icons, grounded in grit, tradition and a shared spirit that’s stood the test of time.

The Mount Isa Mines Rodeo is the largest rodeo in the Southern Hemisphere. It draws competitors and crowds from across the country for three days of world-class action. From bull riding and barrel racing to live music and community events, this is more than a rodeo. It’s a celebration of courage, country and connection. It’s the kind of celebration Akubra was made for.

Our hats have been worn in the arena, around the campfire and across the outback for over a century. Designed for the dust, heat and hard work of the Australian landscape, Akubra has been part of rodeo life for generations. Not just as a symbol of heritage, but as a practical essential for those who live and breathe the land.

From Friday 8 August to Sunday 10 August 2025, Buchanan Park will come alive with the sounds, sights and stories of the outback. And we’ll be right there in the thick of it. Whether you're stepping into the arena or cheering from the sidelines, join us for a weekend that celebrates everything the rodeo stands for.

Visit the Akubra stand on-site to find your rodeo-ready hat. Whether it’s the rugged Bronco, the spirited Brumby, or one of our timeless classics made right here in Australia. Built for the red dirt and made to last, Akubra hats are crafted for the moment and made for a lifetime.

The Mount Isa Rodeo is as much about community and culture as it is competition. And style plays its part. Whether you're in the saddle or soaking up the atmosphere, a well-worn Akubra is the finishing touch to your rodeo look.

With strong lines, rich tones and a heritage that speaks for itself, our hats are as at home in the arena as they are in the everyday.

Explore our Mount Isa Rodeo Collection online or in person and find the hat that fits your story.