






My First Rodeo
By Now Pay Later
Afterpay
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ZipPay
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My First Rodeo is a women’s hat with a Western-inspired design, crafted for those embracing their first taste of the cowboy spirit. With a nod to classic rodeo style, this small-brim silhouette blends heritage with a modern edge, making it the perfect introduction to Western headwear.
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MATERIALS & CARE
SHIPPING & RETURNS
PLEASE NOTE WE’RE WORKING THROUGH A HIGH VOLUME OF ORDERS, AND DISPATCH MAY TAKE UP TO 5 BUSINESS DAYS.
Orders are shipped within 1-2 business days. Shipping costs are calculated at checkout. For more information view our delivery times here.
Australia: Startrack Express
Pick up: Available at our Kempsey, Brisbane City Pop-up and Strand Hatters.
New Zealand: Australia Post eParcel
International: DHL Express. All orders are shipped Delivered Duty Paid (DDP).
Returns are accepted within 60 days for exchange or store credit only. Refunds are not available. For more information view our returns policy. You can request your return via our Returns Portal.
CONTACT US
For all customer care enquiries including online orders, product queries, please contact our support team.
Call or SMS: 1800 AKUBRA or +61 440 136 027
Email: online@akubra.com.au
Live Chat: Monday to Friday 8am - 4pm
Choose options







By Now Pay Later
Afterpay
When you choose Afterpay at checkout, you’ll get the option to buy now and pay later for your purchase. It’s easy, safe to use, and you’re always covered by Afterpay's Buyer Protection. First-time customers will need to register with Afterpay and provide payment details. If you’re a returning customer, simply log in. Afterpay is an independent payment company, and Akubra Hats has no influence over whether your payment will be accepted.
ZipPay
The better way to pay. Make it easier to pay with ZipPay. First time customers will need to apply for credit limit and provide details for verification. If you’re a returning customer, simply log in. Zip Money is an independent payment company, and Akubra Hats has no influence over whether your payment will be accepted.
THE [call] TO ADVENTURE

Akubra has always been a marker of time—not of trends, but of moments, passed down through generations. While the world moved fast, we held onto the slow, steady rhythm of the land and the stories it tells.
Rooted in tradition, this campaign invites a new generation to trade fast fashion for lasting legacy—to discover adventure in the things that truly endure.
The call to adventure isn’t just about the destination. It’s about what you wear when you arrive.
This is a call to the ones who seek a life of adventure. For those who find beauty in utility, pride in tradition, and freedom in the wild.
Worn by farmers, cowboys, musicians, and icons alike, the Akubra remains timeless.
Beneath The Brim
Every brim carries a story. Some are passed down, others have just begun.
In the days ahead, we’ll be introducing you to these legends, whose ties to Akubra run deep, in ways old and new.

WHERE LEGENDS ARE BORN


HERITAGE
In 1874, Benjamin Dunkley stepped off a ship in Circular Quay, Sydney. Since then, more than a century of effort has gone into handcrafting Australia’s most iconic hat.

PROVENANCE
Born in Australia. Made in Kempsey. It takes 6 weeks to make an Akubra hat, there are 162 steps in the process, passing through 60 pairs of hands.

QUALITY
Handcrafted from the finest materials. Rabbit fur felt is an inherently strong and water resistant fibre, designed to withstand the harshest of environments.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]