Our iconic styles, refreshed in timeless new shades.
Available exclusively online before they reach our stores, each hat is handcrafted with 149 years of heritage, legendary craftsmanship, and enduring Australian quality.
These are the classics, renewed.
EXPLORE NEW ARRIVALS
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
SHOP BY BRIM WIDTH
Stay Covered in Style
A hat’s brim does more than complete the look: it shapes how you wear it, how it feels, and how well it stands up to the sun.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
BYRON BAY & NOOSA
Akubra costal coastal stores are now ready to welcome you.
Come in and discover your perfect hat, enjoy expert advice, and experience the authentic story behind this iconic Australian brand.
STORIES OF AKUBRA
Rituals before the ride
At Mount Isa Mines Rodeo, the action doesn’t just begin when the chute gate swings open. It starts in the shadows of the arena, where the cowboys prepare for the raw chaos before their ride.
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Bob Holder
At 94 years old, Bob continues to inspire generations of cowboys and rodeo fans alike.
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Through The Lens Of Ivana
Melbourne-based photographer Ivana, a former international model turned photographer brings a raw, honest beauty to her work, capturing stillness, light, and mood with a deep connection to the land...
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