RODEO ICON & LIVING LEGEND
BOB HOLDER
Born in 1931, Bob Holder is widely recognised as the world’s oldest competing professional rodeo rider. His journey began at 14 when he forged a letter to enter a novice bronc ride at the Tumut Rodeo – and won. In 1959, he became one of the first Australian riders to compete in the U.S. professional rodeo circuit, and over eight decades he has continued to ride across Australia, including at the Mount Isa Mines Rodeo.
At 94 years old, he continues to inspire generations of cowboys and rodeo fans alike, much like the Old West style, Bob is a hallmark of resilience, independence, and life on the land.
INTRODUCING THE OLD WEST









Step into a world where history meets style with The Old West. This distinguished hat pairs the rugged charm of a bold western brim and pencil curl with the refined shape of a cattleman crown, finished with a classic ribbon band.
Crafted in Australia by Akubra’s most skilled Master Hatters, every stitch, curve, and detail reflects generations of perfected craftsmanship. Inspired by the Kentucky Rancher, The Old West captures the romance, resilience, and style of both the bush and the open plains.
More than just a western hat, it is a timeless symbol of Australian heritage. Built to last, designed to be treasured, and destined to become a modern heirloom for generations to come.
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BOB’S FAVOURITE STYLES
BIG SKY


