THE SUMMER WE WORE AKUBRA
This summer, we honour the spirit of Australia through the way we wear it.
Easy silhouettes, sun-bleached tones and well-worn brims that move from dusty roads to salty air without missing a beat. From long days outdoors to golden evenings by the coast, it’s effortless style shaped by the land, the season and the stories we carry.
EXPLORE
SAME CLASSICS, NEW SHADES
BUSH TO BEACH
Where outback grit meets classic Australian summer style, where denim, linen and bare feet pair naturally with an Akubra under the heat of the sun.
EXPLORE
STRAW
NEW STORES
BONDI, NOOSA & BYRON
Our newest coastal stores bring our iconic craftsmanship closer to those who live by the sand and sea. Visit to explore the full range, get fitted by our experts, and experience the craftsmanship in-person.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
STORIES OF AKUBRA
Country to Coast: Summer with Madeline Curr
In this bush-to-beach Q&A, Madeline reflects on the elements that link the country and the coast, the role of her Akubra in every setting, and how she brings her signature style wherever she goes.
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The Summer We Wore Akubra
This summer, we honour the spirit of Australia through the way we wear it. From long days outdoors to golden evenings by the coast, summer is about effortless style shaped by the land, the season, ...
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Discover The Heart Of Akubra
If you’re travelling along the Mid North Coast of NSW, there’s one stop you simply can’t miss: the Akubra Kempsey Store. Located in the birthplace of our iconic hat making, our Kempsey store stands...
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