A HAT OF DISTINCTION
Designed for those who value quality, character, and adventure. This iconic new arrival is made to be worn, lived in, and passed down for generations. Each stitch and curve of the Whisky Brim is meticulously handcrafted in Australia by our Master Hatters, with over a century of hat-making tradition.
PRESENTED BY AKUBRA
MOUNT ISA MINES RODEO 2025
Winding through the heart of Australia’s red earth, the journey to Mount Isa carries tales of hard work, camaraderie, and rodeo spirit where riders chase dreams, families reconnect, and towns come alive. As the dust settles on the 2025 Mount Isa Mines Rodeo, we’re sharing the story of The Road To Isa. From the arena to dirt roads, every hat tilted against the sun marked a moment in a story only the outback could write. Explore our range and find the one that will travel every dusty mile with you.
DISCOVER
THE RODEO EDIT
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP
HANDCRAFTED IN AUSTRALIA
Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.
Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
STORIES OF AKUBRA
brooke mcintosh
Athlete and mentor Brooke McIntosh wore her Akubra on a 14,200 km run around Australia, connecting with communities, sharing stories, and raising awareness for mental health. From sunbaked plains t...
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Rituals before the ride
At Mount Isa Mines Rodeo, the action doesn’t just begin when the chute gate swings open. It starts in the shadows of the arena, where the cowboys prepare for the raw chaos before their ride.
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Bob Holder
At 94 years old, Bob continues to inspire generations of cowboys and rodeo fans alike.
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