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Seven Icons, Unveiled One By One. Join The List

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CELEBRATING 150 YEARS

SEVEN ICONS ARE RETURNING

UNVEILED ONE BY ONE, RELEASED EVERY TWO WEEKS

Join the list for early access and a first look at each hat.


Seven icons stitched and steamed, born of heritage, carefully themed.

Each carried stories deeply sown, one by one, they'll come back home.

One is the silhouette that started it all, one waltzes through dust with song-like call.


One was forged by the working hand, one named for his horse, always at his command.


One for the bootmaker, his mark it became, one jagged grin, a beast that can't be tamed.

One with rough edges, named after our heart, where icons return, and legends start.

THE HERITAGE COLLECTION

001

Before the outback shaped our name, this silhouette began the game. The kind you've known your whole life through, yet still feels sharp, refined, and true.

002

From red dirt roads to records spun, a brim well-versed in the outback sun. Waltzing through the dust and time, a legend lives through song and rhyme.

003

Beneath the bush where eucalypts sway, for decades long it's held its way. Worn by those who worked the land, and shaped by every working hand.

004

Never far from the horse's side, where grit and loyalty both reside. Built for the man who stood so true, and travels as Phar as he once knew.

005

From campfire light to cattle call, one bootmaker's mark now worn by all. Shaped by hand and bush-born pride, a legacy you wear outside.

006

Where ancient beasts rule the river, their jagged grin will make you quiver. You'll learn your place in their habitat, that's not a hat, that's a hat.

007

Not smooth like most, it dares to be rough, a rarer craft, a little tough. From years gone by, it's back once more, a finish few have seen before.

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