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CELEBRATING 150 YEARS
SEVEN ICONS ARE RETURNING
UNVEILED ONE BY ONE, RELEASED EVERY TWO WEEKS
Join the list for early access and a first look at the final hat.
Seven icons stitched and steamed, born of heritage, carefully themed.
Each carried stories deeply sown, one by one, they'll come back home.
One is the silhouette that started it all, one waltzes through dust with song-like call.
One was forged by the working hand, one named for his horse, always at his command.
One for the bootmaker, his mark it became, one jagged grin, a beast that can't be tamed.
One with rough edges, named after our heart, where icons return, and legends start.
THE HERITAGE COLLECTION
Fedora No. 1
The fedora is confident, timeless and enduring. Carrying forward a tradition where craftsmanship and character were shaped together.
Slim Dusty
Inspired by Slim’s iconic Akubra Sundowner, The Slim Dusty embodies rugged Australian heritage, timeless style and outback spirit.
BUSHMAN
The Bushman has a heritage spanning more than 60 years. Combining practicality, rugged character, and timeless appeal, it remains a true icon of the Australian outdoors.
Bobby
Born from a legendary Australian racing legacy, this timeless style blends resilience, loyalty, and Western appeal with enduring spirit and character.
R.M.
Inspired by the Akubra RM Williams made his own, this timeless style honours his enduring legacy with bushwise practicality, resilience, and authentic Australian character.
THE CROC
Capturing the adventurous spirit and rugged charm of Australia, this iconic hat is designed for those who want presence and character in their style.
EXCLUSIVE TO AUSTRALIA
007
Not smooth like most, it dares to be rough, a rarer craft, a little tough. From years gone by, it's back once more, a finish few have seen before.
