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Made To Endure Hard Use


For 150 years, Akubra has made hats for a life outdoors. Through generations of handcrafted heritage, hard work and practical know-how, we've come to understand what makes something worth keeping: quality materials, considered construction and the ability to stand up to everyday use.

That knowledge now extends beyond the brim.

Introducing Hard Stock by Akubra. A growing collection of hard-wearing caps, belts and everyday goods, bringing 150 years of Akubra's working heritage to a wider range of gear. Made to complement your Akubra and earn their place in the kit, Hard Stock carries the same practical thinking, attention to quality and enduring spirit that have shaped our hats for generations.

THE SAME WORKING [spirit] THAT BUILT THE HAT, A LITTLE [more] TO THROW IN THE KIT

Knowing What Lasts

Durability isn't something you can add at the end. It starts with knowing your materials, understanding how something will be used and getting the details right from the beginning.

It's knowledge that has been passed down through generations of Akubra hat making. Six weeks in the making. 162 steps. Countless hands involved in producing a hat designed to stand the test of time. That experience has taught us a thing or two about making goods that are worth holding on to.

Hard Stock brings that same mindset to everyday accessories. From the materials selected to the construction and finishing, quality is considered at every stage. The result is a collection of practical, hard-wearing goods made with purpose, not just for the shelf, but for the days and years ahead.

Because good gear shouldn't need replacing every season. It should earn its place through use.

Building The Kit

A good hat has always been about more than what you wear on your head. It's about what you reach for when heading out, what you rely on throughout the day and what stays with you long after the work is done.

Hard Stock builds on that way of thinking, bringing together a considered range of everyday goods with a common purpose: to be worn, worked and relied on.From hard-wearing cotton caps and dependable belts to the smaller details that make up your everyday kit, each piece has a place.

Designed to sit alongside your Akubra hat.


Each Piece Has Its Place


Every piece of kit has a job to do. Hard Stock is built around those everyday essentials, bringing together practical design and superior quality in a collection made to be put to work.

150 Years Of Heritage

Akubra's story has always been shaped by the people who put their gear to work. From the land to the workshop, through changing conditions and generations of everyday use, our hats have become part of the Australian working landscape.

Hard Stock takes those foundations and gives them room to grow. It isn't about looking back or dressing for a particular way of life. It's about taking what we've learned over 150 years and putting that knowledge into goods made for how people live today.

The collection will continue to grow, with more hard-wearing pieces to add to the kit along the way. Different goods, the same working spirit.