How To Store

How to Store Your Akubra the Right Way

Your Akubra is made to go the distance—but how you store it can make all the difference when it comes to preserving its shape, structure, and longevity. Whether you wear it every day or only on special occasions, proper storage will help keep your hat looking its best for years to come.

Start with a Clean Hat

Before putting your Akubra away, give it a quick clean. Use a soft-bristled brush to gently remove any dust or dirt. If it’s a felt hat, brush in a counterclockwise direction to follow the natural grain of the felt.

Find the Right Spot

Choose a storage area that’s cool, dry, and away from direct sunlight. Excess heat can cause shrinkage, while damp or humid conditions may lead to mould. A wardrobe or dedicated shelf is a great option—just make sure there’s good airflow.

Store It Upside Down (Yes, Really)

Here’s a tip that might surprise you: the best way to store your Akubra is upside down on its crown. This protects the shape of the brim, preventing it from flattening or warping over time.

If you prefer to use a hat stand or hook, that’s fine too—just be sure it supports the crown without stretching the sweatband or distorting the fit.

Long-Term Storage

For long-term storage, consider keeping your hat in a box to protect it from dust and light. Line the box with tissue paper for extra care, and avoid stacking anything heavy on top.

By following these simple steps, you’ll extend the life of your Akubra and keep it looking as good as the day you bought it—ready for whatever adventures lie ahead.