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Big Smoke

Sale price$420.00

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From the rugged Australian bush to the heart of the city, the Big Smoke is designed to make a statement and command attention. With its bold Western silhouette and wide pro-rodeo brim, this hat delivers timeless confidence with refined style. Crafted with a self-shade fur felt band and finished with an elevated enamel pin, it’s a modern icon of contemporary bushwear—fit for rodeo riders, street style leaders, and everyone in between.

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Colour

Bitter Chocolate

THE [call] TO ADVENTURE

Akubra has always been a marker of time—not of trends, but of moments, passed down through generations. While the world moved fast, we held onto the slow, steady rhythm of the land and the stories it tells.

Rooted in tradition, this campaign invites a new generation to trade fast fashion for lasting legacy—to discover adventure in the things that truly endure.

The call to adventure isn’t just about the destination. It’s about what you wear when you arrive.

This is a call to the ones who seek a life of adventure. For those who find beauty in utility, pride in tradition, and freedom in the wild.

Worn by farmers, cowboys, musicians, and icons alike, the Akubra remains timeless.

Beneath The Brim


Every brim carries a story. Some are passed down, others have just begun.

In the days ahead, we’ll be introducing you to these legends, whose ties to Akubra run deep, in ways old and new.

WHERE LEGENDS ARE BORN

HERITAGE

In 1874, Benjamin Dunkley stepped off a ship in Circular Quay, Sydney. Since then, more than a century of effort has gone into handcrafting Australia’s most iconic hat.

PROVENANCE

Born in Australia. Made in Kempsey. It takes 6 weeks to make an Akubra hat, there are 162 steps in the process, passing through 60 pairs of hands.

QUALITY

Handcrafted from the finest materials. Rabbit fur felt is an inherently strong and water resistant fibre, designed to withstand the harshest of environments.

THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]