[Bush] TO BEACH
The Straw Hat Trend Redefined by Akubra
As the sun climbs higher and the days stretch longer, one accessory rises above the rest, THE STRAW HAT. This season’s must-have piece combines effortless style, sun protection, and timeless appeal. At Akubra, we celebrate craftsmanship and authenticity, and our straw hats are crafted to carry that same legacy. Made for the Australian lifestyle, wherever summer takes you.
Why Straw Hats Are in Style Right Now
The straw hat has become the ultimate symbol of summer sophistication. From Bondi to the bush, fashion-forward Australians are choosing straw hats for their natural beauty and versatility. They offer more coverage than a cap, more polish than a bucket hat, and pair seamlessly with relaxed linen, crisp cotton, or denim.
Fashion insiders and publications are calling it the “it-hat” of the season — a return to natural materials and easy, sun-smart styling. The woven texture of straw lends a laid-back yet refined look that works as well at the beach as it does at a summer wedding or long-lunch in the city.
How to Style a Straw Hat
Straw hats are incredibly versatile — they adapt to every setting and elevate every outfit.
- Beach Days: Pair a wide-brim straw hat with a relaxed linen shirt, swim shorts, or a light sundress.
- Road Trips: Team your straw hat with jeans, boots, and a Western-inspired shirt for that effortless Outback aesthetic.
- City Escapes: Style a straw hat with tailored shorts or light trousers and loafers — perfect for summer lunches or rooftop afternoons.
Straw Hat Trends for 2026
This summer, expect to see:
- Oversized brims that make a statement and provide maximum shade.
- Structured shapes inspired by Western and Outback influences, blending Akubra’s heritage with a contemporary edge.
- Natural, breathable textures that suit the Australian climate and complement both men’s and women’s wardrobes.
The Akubra Difference
At Akubra, craftsmanship and character come first. Our straw hats are designed for those who value quality and authenticity — hats that offer both style and sun protection in equal measure. Each hat is handwoven with natural materials, so no two are exactly alike. The result is a piece with its own distinct charm and enduring appeal.
Whether you’re chasing the coast, exploring country roads, or styling up for a summer event, an Akubra straw hat is your essential companion. Rooted in Australian heritage yet made for modern lifestyles, it’s the finishing touch that ties every summer look together.
Discover the Akubra Straw Hat Collection — timeless, breathable, and made for the Australian sun.
