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Group of people on a beach with an old-fashioned, vintage land rover truck, wearing Akubra hats

[Bush] TO BEACH


Summer looks better under an Akubra.
Inspired by our most loved styles, reimagined for the heat.

The new collection brings timeless style, protection, and craftsmanship to warmer days.

ICONS REIMAGINED


NEW STRAW ARRIVALS

Group of people on a beach with an old-fashioned, vintage land rover truck, wearing Akubra hats

Man (Mick Fanning) wearing a white t-shirt and an Akubra hat standing on a beach with ocean waves in the background.
Three men on a beach with a Land Rover, one holding a surfboard, wearing Akubra hats

When Australian icons meet

MICK FANNING

This summer, we’re proud to welcome Mick Fanning to the Akubra family, a true Aussie icon whose spirit perfectly captures what our hats are all about. From the coast to the country, Mick embodies the laid-back confidence, adventure, and authenticity that define Akubra. Together, we’re celebrating the Australian summer, sun-soaked days, wide-open spaces, and the timeless style that’s been part of our story for over a century.

Man sitting on a Land Rover on a beach with a surfboard wearing an Akubra straw hat
Man wearing a brown cowboy, western Akubra hat and beige shirt sitting against a wall with surf equipment in the background.