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The Akubra Rough Rider Light Sand isn’t just a hat—it’s a companion for the fearless. Made for those who chase horizons and carve their own paths, this hat blends practicality with signature Akubra style. Crafted for durability and comfort, this hat stands up to the elements while making a statement wherever your journey takes you.
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Pickup available at Byron Bay
Usually ready in 4 hours
Rough Rider
$350.00
Light Sand
85-87 Jonson Street
Shop 3
Byron Bay NSW 2481
Australia
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2 Hastings Street
Shop 3
Noosa Heads QLD 4567
Australia
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89 South Street
South Kempsey NSW 2440
Australia
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412 George Street
Shop 8
Sydney NSW 2000
Australia
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Orders are shipped within 1-2 business days. Shipping costs are calculated at checkout. For more information view our delivery times here.
Australia: Startrack Express
Pick up: Available at all Akubra stores.
New Zealand: Australia Post eParcel
International: DHL Express. All orders are shipped Delivered Duty Paid (DDP).
Returns are accepted within 60 days for exchange or store credit only. Refunds are not available. For more information view our returns policy. You can request your return via our Returns Portal.
For all customer care enquiries including online orders, product queries, please contact our support team.
Call or SMS: 1800 AKUBRA or +61 440 136 027
Email: online@akubra.com.au
Live Chat: Monday to Friday 8:30am - 4:30pm
We're closed on weekends & public holidays.
Discover hat care instructions, from cleaning to storage, and find quick answers to frequently asked questions here.
Choose options
When you choose Afterpay at checkout, you’ll get the option to buy now and pay later for your purchase. It’s easy, safe to use, and you’re always covered by Afterpay's Buyer Protection. First-time customers will need to register with Afterpay and provide payment details. If you’re a returning customer, simply log in. Afterpay is an independent payment company, and Akubra Hats has no influence over whether your payment will be accepted.
The better way to pay. Make it easier to pay with ZipPay. First time customers will need to apply for credit limit and provide details for verification. If you’re a returning customer, simply log in. Zip Money is an independent payment company, and Akubra Hats has no influence over whether your payment will be accepted.
Overall rating: 4.939394 / 5 from 33 reviews.
Review topics: ["size","delivery","quality","service","hat","ordering","akubra","staff"].
"Stylish, tough, classic, and built for real life. Holds its shape, handles the sun, dust, and whatever else you throw at it. Comfortable from day one and only gets better with wear. My daughter’s got one too — she wears it to rodeos, barrel racing, even the beach — and it handles it all. Proper Aussie gear — no fuss, just does the job."
"Absolutely fabulous hat. Wonderful craftsmanship. Truly an exceptional piece. It's quality is impeccable, the colour is rich and the hat is the perfect size for me. This hat is worth every penny. I only bought again because my last Akubra lasted me 20 years this is the replacement. So cheers, here's to 20 more."
"As a horse breaker/trainer I wear my Akubra 6 days a week . They are part of my everyday wardrobe. They last 5-6 years before being replaced by the next one. They are part rough rider is a great hat👍"
"It's my favourite Akubra. I've had nothing else since I shifted here in 1980 from NZ. I've spent alot of my life living in the the outback where you need a good reliable hat. Nothing bets an Australian made hat. I have a work hat and now my new town hat. Thankyou Akubra."
"Favourite hat ive ever bought, wear it cutting firewood and it keeps my head warm and protects my neck from sunburn"
"Having had an Akubra for over 30 years, the time came to replace my much worn out friend. Purchasing via the web portal was super easy, but my fingers goofed! Contacting customer support was a seamless and pleasant experience. The support staff were great to deal with and resolved my mistake in minutes. The ordering & delivery was on time and my new “Rough Rider” was delivered on time and in perfect condition. Thanks Akubra - you made it easy!"
"I bought my son his new Akubra for Christmas and his new one sits in its box still. You could say “I been everywhere man, But I’m Not ready to let go of this head yet” Too many fun times"
"Hat was an impromtu purchase at sydney airport just before flight home. Drawn to stand by the quality look of the hats and wasnt disappointed on closer inspection. Had conversation about which kind of hat i wished and service was great and friendly. The hat itself fits like a glove with yhe depth allowing it to sit on my head firmly. It isnt a flimsy hat and is so worth the purchase. I have worn it in quite windy conditions and didnt feel as if would blow off. Amazing hat"
"Perfect fit straight out of the box,easy to deal with speedy delivery"
"Easy ordering. Fast shipping. Perfect straight out of the box. A little custom shaping and it’s coming along nicely."
HERITAGE
Founded in Tasmania by Benjamin Dunkerley in 1876, the Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.
PROVENANCE
Born in Australia. Made in Kempsey. It takes 6 weeks to make an Akubra hat, there are 162 steps in the process, passing through 60 pairs of hands.
QUALITY
Handcrafted from the finest materials. Rabbit fur felt is an inherently strong and water resistant fibre, designed to withstand the harshest of environments.
THE AKUBRA HAT IS BUILT FOR [exploration] AND HANDCRAFTED FOR [toughness]
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