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Akubra Hats

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INTRODUCING

FEDORA NO.1


Before the outback shaped our name, this silhouette began the game. The kind you've known your whole life through, yet still feels sharp, refined, and true.


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BENEATH THE BRIM

PETER STUTCHBURY


Few Australian architects have shaped the conversation around landscape, place and belonging quite like Peter Stutchbury. Known for designing homes and spaces that respond deeply to the Australian environment, Stutchbury’s work is guided by a belief that architecture should reveal the story of the land it sits upon.

As Akubra celebrates 150 years of craftsmanship and heritage, we spoke with Peter about endurance, legacy, radical thinking, and why some icons never truly disappear.


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EXPLORE

NEW ARRIVALS

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Fedora No.1 Whisky Fedora No.1 Whisky
FEDORA NO.1 WHISKY Sale price$380.00
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Smoky Cape Bitter Chocolate Smoky Cape Bitter Chocolate
SMOKY CAPE BITTER CHOCOLATE Sale price$360.00
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Ranger Coffee Ranger Coffee
RANGER COFFEE Sale price$380.00
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Ranger Spice Ranger Spice
RANGER SPICE Sale price$380.00
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OUR WORKSHOP

HANDCRAFTED IN AUSTRALIA

Since 1876

Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters

The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey

Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

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FROM BUSH TO BEACH

STRAW COLLECTION

New
Nomad Extra Dark Toast Nomad Extra Dark Toast
NOMAD EXTRA DARK TOAST Sale price$240.00
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Nomad Light Toast Nomad Light Toast
NOMAD LIGHT TOAST Sale price$240.00
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Eyre Extra Dark Toast Eyre Extra Dark Toast
EYRE EXTRA DARK TOAST Sale price$240.00
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Eyre Light Toast Eyre Light Toast
EYRE LIGHT TOAST Sale price$240.00
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Cape Dark Toast Cape Dark Toast
CAPE DARK TOAST Sale price$260.00
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Cape Light Toast Cape Light Toast
CAPE LIGHT TOAST Sale price$260.00
Archive
Balmoral Natural Straw Balmoral Natural Straw
BALMORAL NATURAL STRAW Sale price$170.00
Byron Natural Straw Byron Natural Straw
BYRON NATURAL STRAW Sale price$170.00

STORIES OF AKUBRA

Beneath The Brim: Peter Stutchbury

Beneath The Brim: Peter Stutchbury

Few Australian architects have shaped ideas of place and belonging like Peter Stutchbury. Known for creating spaces deeply connected to the Australian environment, his work is driven by a belief th...

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Beneath The Brim: Tatyana Perry

Beneath The Brim: Tatyana Perry

Emerging Indigenous model Tatyana Perry brings authentic heritage, culture, and grounded confidence to the forefront of Australian fashion. As the face of Akubra’s Urban collection, she embodies ef...

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Queen Mary of Denmark in an Akubra Traveller in Regency Fawn

Queen Mary of Denmark Returns Home In A Traveller

Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...

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