Seven Icons, Unveiled One By One. Join The List

Akubra Hats

Share Your Story Share Your Story Summer Of Akubra Summer Of Akubra Master Hatters Master Hatters Road to Isa Road to Isa The Outback Club The Outback Club

YOUR CART

Your cart is empty

A LEGEND RETURNS

SLIM DUSTY


From red dirt roads to records spun,
a brim well-versed in the outback sun.
Waltzing through the dust and time,
a legend lives through song and rhyme.


SHOP NOW
Budjerah wearing an Akubra Big Sky in Black

BENEATH THE BRIM

BUDJERAH


A proud Coodjinburra man from the Bundjalung nation, Budjerah is a young Indigenous Australian artist and songwriter from Fingal Head in northern New South Wales. He has quickly emerged as one of Australia’s most compelling new voices, blending soul, pop and R&B with deeply personal storytelling and raw emotional depth.


READ MORE

EXPLORE

NEW ARRIVALS

New
Fedora No.1 Whisky Fedora No.1 Whisky
FEDORA NO.1 WHISKY Sale price$380.00
New
Smoky Cape Bitter Chocolate Smoky Cape Bitter Chocolate
SMOKY CAPE BITTER CHOCOLATE Sale price$360.00
New
Ranger Coffee Ranger Coffee
RANGER COFFEE Sale price$380.00
New
Ranger Spice Ranger Spice
RANGER SPICE Sale price$380.00
Shop ALL

OUR WORKSHOP

HANDCRAFTED IN AUSTRALIA

Since 1876

Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters

The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey

Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

Shop Now
Shop Now

FROM BUSH TO BEACH

STRAW COLLECTION

New
Nomad Extra Dark Toast Nomad Extra Dark Toast
NOMAD EXTRA DARK TOAST Sale price$240.00
New
Nomad Light Toast Nomad Light Toast
NOMAD LIGHT TOAST Sale price$240.00
New
Eyre Extra Dark Toast Eyre Extra Dark Toast
EYRE EXTRA DARK TOAST Sale price$240.00
New
Eyre Light Toast Eyre Light Toast
EYRE LIGHT TOAST Sale price$240.00
New
Cape Dark Toast Cape Dark Toast
CAPE DARK TOAST Sale price$260.00
New
Cape Light Toast Cape Light Toast
CAPE LIGHT TOAST Sale price$260.00
Archive
Balmoral Natural Straw Balmoral Natural Straw
BALMORAL NATURAL STRAW Sale price$115.00 Regular price$170.00
Byron Natural Straw Byron Natural Straw
BYRON NATURAL STRAW Sale price$170.00

STORIES OF AKUBRA

Beneath The Brim: Budjerah

Beneath The Brim: Budjerah

A proud Coodjinburra man from the Bundjalung nation, Budjerah is a young Indigenous Australian artist and songwriter from Fingal Head in northern New South Wales. He has quickly emerged as one of A...

Read more
Beneath The Brim: Lottie Rae

Beneath The Brim: Lottie Rae

Lottie Rae has become one of Australia’s most recognisable emerging artists, capturing the beauty, humour and identity of rural Australia through her vibrant creative style.

Read more
Beneath The Brim: Peter Stutchbury

Beneath The Brim: Peter Stutchbury

Few Australian architects have shaped ideas of place and belonging like Peter Stutchbury. Known for creating spaces deeply connected to the Australian environment, his work is driven by a belief th...

Read more
READ MORE

JOIN OUR COMMUNITY

Free $25 Express Shipping* on your first order. Sign up to receive exclusive updates and offers, early access to products, behind-the-brim stories and more.

JOIN OUR COMMUNITY