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Seven Icons, Unveiled One By One. Join The List

CELEBRATING 150 YEARS
UNVEILED ONE BY ONE, RELEASED EVERY TWO WEEKS
Join the list for early access and a first look at each hat.
EXPLORE
OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
FROM BUSH TO BEACH

Emerging Indigenous model Tatyana Perry brings authentic heritage, culture, and grounded confidence to the forefront of Australian fashion. As the face of Akubra’s Urban collection, she embodies ef...
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Queen Mary of Denmark, born in Tasmania, returns to Australia in style wearing an Akubra Traveller in Regency Fawn. Discover why the Akubra Traveller is the go-to hat for adventurers, explorers, an...
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From sketch to stitch, meet guest artist Dave Robledo of BxmBxm Hats in-store at Akubra Bondi Beach for a personalised hat embroidery consultation.
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