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THE SUMMER WE WORE AKUBRA
This summer, we honour the spirit of Australia through the way we wear it.
Explore brims that move from dusty roads to salty air without missing a beat. From long days outdoors to golden evenings by the coast, find your effortless style shaped by the land and the adventures we create.
EXPLORE

COUNTRY TO COAST
Australian summer stretches from the red dirt of cattle stations to the wide horizons of the coast. For Madeline Curr, her strongest memories are grounded in the land from long, sun-soaked days mustering cattle to creek swims after summer storms.

COME VISIT US
Our new coastal stores bring our iconic craftsmanship closer to those who live by the sand and sea. Visit BONDI, NOOSA & BYRON to explore the full range, get fitted by our experts, and experience the legacy in person.

GIFTS WITH HERITAGE
Gifting an Akubra isn’t just giving a hat, it’s giving a piece of authentic Australian heritage. Our handcrafted Australian hats are iconic in style, made with care, and built to last a lifetime.
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.
OUR WORKSHOP


Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.

Few artists embody the heart of Australian country music like Lee Kernaghan. Year after year, he returns to the Tamworth Country Music Festival, the undisputed country music capital of Australia, w...
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In this bush-to-beach Q&A, Madeline reflects on the elements that link the country and the coast, the role of her Akubra in every setting, and how she brings her signature style wherever she goes.
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This summer, we honour the spirit of Australia through the way we wear it. From long days outdoors to golden evenings by the coast, summer is about effortless style shaped by the land, the season, ...
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