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Meet The Rodeo Rebels
Celebrating iconic Western style through bold shapes, big brims and unmistakable character. Inspired by the rodeo, these hats are made to stand out beyond the arena.
A LITTLE [wild], A LITTLE [rebellious], AND ALWAYS [timeless].
Icons Reimagined in Straw
Introducing the Riverina Straw and Rough Rider Straw. Two iconic Akubra silhouettes, now reimagined in a lightweight straw construction, expanding the Straw Collection with the same unmistakable character in a new form.
DISCOVER
IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

There’s a certain kind of character you find around a rodeo. It’s in the dust that hangs in the air, the noise from the arena, the worn leather, the sun-faded colours and the people who wear their ...
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We’re deeply proud to announce that we’re the Presenting Partner of the 2026 Mount Isa Mines Rodeo, for the second year in a row, marking an iconic reunion of two enduring outback legends.
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As a sixth-generation Master Hatter, Stephen Keir V proudly carries forward his family's legacy at the Akubra Workshop in Kempsey. Leading fur felt production, he preserves the generations-old craf...
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OUR WORKSHOP

Since 1876
Founded in Tasmania by Benjamin Dunkerley in 1876. This is a story of how hand craftsmanship will always outshine fast fashion. The Akubra hat is built for exploration and handcrafted for toughness and has become a pure Australian icon.

Master Hatters
The Akubra hat can only be mastered by those who truly understand the essence of quality. Our Master Hatters have spent over a century honing their skills and perfecting their craft, ensuring each Akubra hat is designed to last a lifetime of adventure.

Kempsey
Born in Australia. Made in Kempsey. The Akubra encapsulates the very spirit of Australian culture. A culture defined by enthusiasm, courage, boundless adventure and resilience. Akubra exists through family, community, quality and longevity.