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Meet The Rodeo Rebels


Celebrating iconic Western style through bold shapes, big brims and unmistakable character. Inspired by the rodeo, these hats are made to stand out beyond the arena.


A LITTLE [wild], A LITTLE [rebellious], AND ALWAYS [timeless].

Icons Reimagined in Straw


Introducing the Riverina Straw and Rough Rider Straw. Two iconic Akubra silhouettes, now reimagined in a lightweight straw construction, expanding the Straw Collection with the same unmistakable character in a new form.


IT TAKES [6 weeks] TO MAKE AN AKUBRA HAT. THERE ARE [162 steps] IN THE PROCESS. EACH HAT IS HANDLED [200 times] IN MANUFACTURE, PASSING THROUGH [60 pairs] OF HANDS. THE YEAR [1876] IS WHEN IT ALL STARTED.

STORIES OF AKUBRA

Rodeo Rebels

Rodeo Rebels

There’s a certain kind of character you find around a rodeo. It’s in the dust that hangs in the air, the noise from the arena, the worn leather, the sun-faded colours and the people who wear their ...

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Presenting Partner Of The Mount Isa Mines Rodeo

Presenting Partner Of The Mount Isa Mines Rodeo

We’re deeply proud to announce that we’re the Presenting Partner of the 2026 Mount Isa Mines Rodeo, for the second year in a row, marking an iconic reunion of two enduring outback legends.

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Beneath The Brim: Stephen Keir V

Beneath The Brim: Stephen Keir V

As a sixth-generation Master Hatter, Stephen Keir V proudly carries forward his family's legacy at the Akubra Workshop in Kempsey. Leading fur felt production, he preserves the generations-old craf...

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